Messaging

SMS, MMS, and email messaging setup and configuration

Messaging Channels

ReviewMe sends messages through two channels: SMS/MMS and email. Each contact block in your campaign can use either channel.

SMS & MMS

SMS messages are sent through ClickSend. Each organization gets a dedicated phone number for sending.

Message Format

  • SMS — Text only, up to 160 characters per segment (longer messages are sent as multiple segments)
  • MMS — Text with an image attachment

Merge Fields

Personalize your messages with merge fields:

  • {first_name} — Customer’s first name
  • {last_name} — Customer’s last name
  • {business_name} — Your business name
  • {review_link} — The customer’s unique tracking link (automatically inserted)

Example:

Hi {first_name}, thanks for choosing {business_name}! If you were happy with the service, we’d really appreciate a quick Google review: {review_link}

Opt-Out Handling

Every SMS includes automatic opt-out instructions. When a customer replies STOP:

  • They’re immediately removed from the active campaign
  • They’re flagged in your contact list as opted out
  • No future messages will be sent to that number
  • A compliance record is created

Email

Emails are sent through the platform’s built-in email service.

Email Templates

Email messages support:

  • Subject line — Customizable with merge fields
  • Body — Plain text with your message and review link
  • Unsubscribe link — Automatically included in every email (CAN-SPAM compliance)

Deliverability

To maximize email deliverability:

  • Messages are sent from a verified domain
  • Each email includes proper authentication headers (SPF, DKIM)
  • Unsubscribe requests are processed immediately

Message Limits

Message limits are per calendar month and reset on the 1st:

Plan Monthly Messages
Free 25
Pro 500
Enterprise Unlimited

A message is counted each time an SMS, MMS, or email is sent to a contact. Multiple segments in a long SMS count as one message.

Best Practices

SMS Messages

  • Keep them short and personal — under 160 characters if possible
  • Lead with a thank-you, then the ask
  • Include the review link naturally in the message
  • Send during business hours (9 AM - 7 PM in the customer’s time zone)

Email Messages

  • Use a clear, non-spammy subject line (e.g., “How was your service?”)
  • Keep the body brief — 2-3 short paragraphs maximum
  • Make the review link prominent
  • Include your business name and contact info

General

  • First message: SMS (higher open rate)
  • Follow-ups: Mix of email and SMS
  • Space messages 3-7 days apart
  • Maximum 3 total messages per customer

Next Steps

← Review TrackingTeams →
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